Hybrid Hospitality: When Hosting Models Converge

Hospitality is evolving beyond traditional categories. Hotels, tourist apartments, coliving, senior living, wellness retreats, assisted living and other formats are beginning to share spaces, services and management models to respond to new customer needs and an increasingly diverse demand. This convergence is giving rise to hybrid projects that combine accommodation, wellness, health, community, work and experiences, opening up new business opportunities and differentiation. Which models are showing the greatest potential? How can such different segments coexist under the same value proposition? A debate on the future of an industry where the boundaries between tourism, real estate, health and lifestyle are increasingly blurred.