Who Owns Growth Today? Marketing, Product or Leadership?

Growth in travel is no longer linear. Customer acquisition costs continue to rise, product cycles are accelerating, and AI is reshaping how travellers discover and engage with brands. In this new environment, traditional growth playbooks are being challenged. Who is really responsible for driving growth today? Is it marketing, through brand building and demand generation? Product, through innovation and customer experience? Or leadership, through vision, culture and strategic execution?