Javier Melero is a academic, and researcher. He is co-founder of Aumentur, a firm focused on digital and smart tourism solutions. His work with Aumentur seeks to leverage technologies such as artificial intelligence, augmented reality, 3D modeling, and data science to enhance visitor experiences and provide advanced tools for destinations.
Academically, he lectures at the University of Granada and is involved with the Andalusian Research Institute on Data Science and Computational Intelligence.
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