Rikke Holm Petersen Petersen

Rikke Holm Petersen is Director of Marketing, Communication & Behavior at Wonderful Copenhagen. She has more than 15 years of experience in marketing, branding, communication, digital transformation, and behavior change. She led the launch of CopenPay, one of the world’s most recognized tourism initiatives, featured by TIME, Condé Nast, and Fast Company. Building on its success, she launched DestinationPay, enabling destinations worldwide to develop behavior-changing tourism solutions.