Absentismo en hostelería: síntoma de un modelo agotado o reto de gestión pendiente? El absentismo laboral ha alcanzado cifras históricas en el sector hotelero español, afectando directamente a la operativa, la experiencia cliente y la sostenibilidad del negocio. ¿Estamos ante un problema coyuntural... 24/07/2025
Inclusion in Motion: Travel That Works for Everyone True innovation in travel means building experiences that are accessible, inclusive, and equitable — for everyone. From travelers with disabilities to underrepresented communities, families, solo adventurers, and those navigating financial... 22/07/2025
From CRM to Predictive Experience: Can You Anticipate What Your Customer Needs Before They Do? Forget static CRM campaigns — the future lies in real-time intelligence and predictive personalization. This session explores how travel companies are using AI and behavioral data to anticipate customer needs... 22/07/2025
The Integration Game: How Smart Travel Brands Are Simplifying Their Tech Stack to Scale In an era of API overload and scattered tools, leading travel companies are ditching complexity and embracing smarter, leaner tech stacks. This session dives into how modern travel brands are... 22/07/2025
Inspiring the Competitiveness of the European Tourism Ecosystem Scaling and replicating successful training models across European destinations and companies. 18/07/2025
Best Practices Elevator Pitch – Spanish Success Stories Best practices and success stories in Artificial Intelligence, Sustainability and CSR, Talent & Tech. 18/07/2025
European Challenges in Upskilling & Reskilling Topic: Defining current and emerging challenges for tourism employees and proposing solutions through cross-sector collaboration 18/07/2025
Opening Session PacTS4ALL International Conference European Training Projects in Tourism – Opportunities for Funding and Cross-border Collaboration in Skills Development 18/07/2025
The ROI of Connection: Redefining the Value of Events and Meetings In a post-Zoom world, business travel and events need to prove their strategic value. This session explores how companies, venues, and event platforms are reframing MICE around purpose, personalization, and... 18/07/2025
Upgrading Spain España está experimentando, desde 2020, una aceleración importante en el reposicionamiento estratégico en el segmento premium y lujo. Destinos, hoteles, Tours & Activities y oferta complementaria están apostando fuerte por... 18/07/2025
Overtourism vs Smart Tourism: Turning a Threat Into Value Overtourism has become one of the most urgent challenges facing global destinations — straining infrastructure, frustrating residents, and threatening long-term sustainability. But the solution isn’t simply fewer tourists — it’s... 18/07/2025
The Untapped Power of Travel Gifting: Unlocking New Audiences, Loyalty & Revenue Travel gifting is no longer limited to holiday vouchers or last-minute gift boxes — it’s becoming a strategic lever for growth, loyalty, and brand differentiation. As travelers seek more meaningful,... 18/07/2025
Influencer marketing: how a post can bring thousands of visitors In the age of social media-driven discovery, a single post, reel, or story can trigger a wave of bookings — or even redefine a destination’s image overnight. But behind the... 18/07/2025
Travel as a Tribe: How Communities Are Redefining the Way We Explore Travel is no longer just about the destination — it’s about belonging, shared identity, and emotional connection. A new wave of brands is proving that building a strong community can... 18/07/2025
From Scroll to Booking: How Social Commerce Is Reinventing Travel Inspiration and Conversion 18/07/2025
AI-Powered Pricing: How Far Can We Automate Without Losing Control? With AI-driven RMS tools on the rise, this session explores the balance between automation and human intuition, and how far revenue leaders can push tech while maintaining flexibility, brand positioning,... 18/07/2025
Regulating the Boom: Short-Term Rental Registries and the Push for Transparency in Europe As short-term rentals continue to reshape urban and coastal tourism, governments are stepping in with new regulatory frameworks — from mandatory registration systems to stricter licensing, taxation, and zoning rules.... 18/07/2025
Transformación digital real: cómo evolucionan agencias, turoperadores y distribuidores ante el nuevo viajero La digitalización lleva años en boca de todos, pero ¿qué significa realmente transformarse en un entorno donde el nuevo viajero es más exigente, más autónomo y más digital que nunca?... 18/07/2025
Más Allá de la Digitalización: IA, Creatividad y Agilidad en la Hotelería del Futuro La verdadera innovación no pasa solo por tener una web o un channel manager. Hoy, los hoteles que marcan la diferencia —independientes, con identidad propia y estructuras ágiles— están utilizando... 18/07/2025
Search Is Broken: How OTAs Are Rebuilding the Way We Plan and Book Travel The way travelers search for trips is being completely rewritten. Traditional SEO, generic filters, and outdated UX are no longer enough in a world shaped by AI chat interfaces, voice... 18/07/2025
Visibility vs. Value: Metasearch, Bedbanks & the New Rules of Hotel Distribution In a world of price-driven decisions and fragmented supply, metasearch platforms and bedbanks play a crucial — and sometimes controversial — role in shaping hotel visibility, margins, and guest expectations.... 18/07/2025
Mastering Seasonality: Boosting Low-Season Demand with Smart, Sustainable and Flexible Strategies For many hotel brands and lodging operators, seasonality defines profitability. But leading hospitality players are proving that low-season doesn’t have to mean low-impact. This session explores how hotels, resorts, and... 18/07/2025
Unbalanced Tourism: The Hidden Costs of Growth in a Booming Industry This session dives into the complex and often uncomfortable side of success: over-tourism, resident dissatisfaction, environmental stress, and fragile infrastructure. With a focus on real examples and active strategies, speakers... 18/07/2025
Beyond the Hype: How AI Is Really Impacting Hotel Roadmaps Artificial Intelligence is already embedded in many hotel systems — from booking engines and CRMs to pricing tools and guest service automation. But while AI is everywhere, few hotel groups... 18/07/2025
Making Sustainability Work: Turning Global CSR Goals Into Hotel-Level Action ustainability has become a boardroom priority — but turning high-level CSR strategies into real change on the ground remains one of the industry’s biggest challenges. How do global hotel groups... 18/07/2025
Smart Tourism in Practice: Lessons from Europe’s Data‑Driven Destinations This session will showcase real-world case studies of pioneering destinations that are applying D3HUB tools and frameworks to improve how they manage tourism sustainably, intelligently, and with greater responsiveness to... 18/07/2025
Innovating Locally: How Global Hotel Brands Adapt to the Spanish Market Spain is one of the world’s most competitive hospitality markets — and for global hotel brands, succeeding here means more than just expanding. It requires local understanding, operational flexibility, and... 18/07/2025
Behind the Scenes: Reinventing Travel Infrastructure for a New Distribution Era While travelers see seamless bookings and dynamic offers, behind the curtain, a new generation of platforms is rebuilding the very infrastructure that powers global travel. From B2B accommodation distribution to... 18/07/2025
Capital Flowing In: What Attracts Funding in Travel Now? What’s next for Tourism? After years of uncertainty, capital is returning to the travel sector — but it’s more selective, strategic, and impact-driven than ever. Investors are betting on technology, flexibility, sustainability, and experiential... 18/07/2025
Building Teams That Innovate: From Hierarchy to Velocity in the Travel Industry In a sector defined by rapid change, innovation isn’t just about great ideas — it’s about the teams, culture, and leadership models that make those ideas happen at speed and... 18/07/2025
Shaping Reputation in Times of Disruption: Leadership, Brand & Trust in the Travel Industry 18/07/2025
Small Hotels, Big Ecosystem: Leveraging Associations & Partnerships Independent and small-scale hotels often face an uphill battle when competing with global chains — but by joining forces, sharing resources, and forming smart partnerships, they’re gaining the scale, visibility,... 16/07/2025
Sustainability Beyond the Lobby: Real-World Strategies for Water, Waste & Energy Efficiency 16/07/2025
The Competitive Edge: How Data-Driven Destinations Attract Better Tourism As destinations compete globally, the ones that win are not the most beautiful — but the most strategic. This session explores how data and smart planning allow destinations to target... 16/07/2025
Tourism in Transition: How European Regions Are Leading the Path to Sustainable Growth While global tourism debates often focus on national strategies or city branding, it’s regions that often carry the weight of implementation — balancing local economies, sustainability goals, and policy alignment.... 16/07/2025
Capital Ideas: Rethinking City Branding in a Digital World How are Europe’s most iconic capitals reimagining their brand and tourism strategies in a hyper-digital, post-pandemic world? In this high-level session, representatives from Vienna, Paris, and London will share how... 16/07/2025
Champions of Change: What Europe’s Leading Destinations Teach Us About Sustainable Tourism Across Europe, cities are stepping up to become global references for smart, sustainable tourism — not through slogans, but through real, measurable progress. This session brings together Benidorm (current European... 16/07/2025
Spain Reimagined: Evolving a Nation Brand for Smarter, Sustainable Tourism As one of the world’s top tourism destinations, Spain faces a pivotal challenge: how to protect its global appeal while advancing toward a more balanced, sustainable, and diversified tourism model.... 16/07/2025
Breaking the Mold: Redefining Innovative Stays with Hostels, Retreats & Experiential Models Hospitality is undergoing a creative renaissance. From immersive retreats and eco-resorts to lifestyle-driven brands and hybrid hotel concepts, a new wave of accommodation models is emerging — built around purpose,... 16/07/2025
Hostel Renaissance: From Budget Beds to Scalable Lifestyle Brands Once seen purely as low-cost options for backpackers, hostels are now at the forefront of design, community, and scalable hospitality innovation. A new generation of operators is blending the social... 16/07/2025
When non-travel brands enter the game A new wave of brands is stepping into the travel arena — and they don’t come from the tourism world. From sports retailers and e-commerce platforms to loyalty ecosystems and... 15/07/2025
The Great Convergence: Rentals, Hotels, and the Hybrid Future of Hospitality What defines a hotel? What defines a rental? In 2025, those lines are increasingly hard to draw. Rentals are scaling, professionalizing, and delivering services once exclusive to hotels — while... 15/07/2025
The New Builders of Travel: Platforms, Communities & Experience-Led Growth They’re not classic tour operators, but they create travel experiences that sell out in minutes. They don’t run DMCs, but move thousands of travelers around the world every month. From... 15/07/2025
The great shake up: consolidation and power shifts in the travel industry The travel industry is undergoing a structural shift. As economic pressures, funding volatility, and tech disruption accelerate, we’re witnessing a new wave of mergers, acquisitions, and strategic alliances — alongside... 15/07/2025
New Tourism Frontiers: Where Demand Is Shifting and Why It Matters As global travel rebounds, the geography of growth is changing. Asia is back — with new outbound trends, digital platforms, and rising middle classes. LATAM is asserting itself with vibrant... 15/07/2025
AI as a Growth Engine: Reimagining the Travel Experience In the age of algorithm-driven discovery, travelers are no longer starting their journey on search engines — they’re finding inspiration on TikTok, Instagram, and AI-powered platforms before they even know... 15/07/2025
Innovation in motion: travel leading voices toward future of tourism In a time of accelerating change, how are travel’s boldest leaders shaping what comes next? This session brings together visionary CEOs from across the travel spectrum — from packaged adventure... 15/07/2025
The Next Tourism Era: From Transaction to Transformation Tourism is no longer just about beds, bookings, and bucket lists. It’s about meaning, identity, and the shared future of communities and visitors. In this keynote, Tina O’Dwyer will explore... 15/07/2025
Dynamic Ticketing & Digital Revenue: New Models for New Audiences Ticketing has evolved from a transactional function into a strategic engine for growth, personalization, and revenue optimization. In a landscape where consumer expectations are shaped by immediacy and flexibility, operators... 07/07/2025
Reinventing Legacy: The New Chapter of Lastminute.com How does a legacy travel brand stay relevant in a market defined by disruption, new consumer behaviors, and the dominance of platforms born digital?In this keynote, Alessandro Petazzi, Executive Chairman... 07/07/2025
Beyond the Buzz: 5 Real-World Ways AI Is Transforming Travel AI is everywhere — but how is it actually being used by travel companies to drive results today? In this fast-paced and practical session, Dan Christian, former Chief Digital Officer... 07/07/2025
Balancing Tech and Hospitality: Making Guests Feel Welcome in a Digital World From mobile check-in to AI-powered recommendations, technology is changing how guests interact with hotels — but great hospitality still depends on human warmth, empathy, and service. This session explores how... 07/07/2025