If there is one element that we can no longer discern from any industry, it is technology. Its implementation has generated a true revolution that has also reached the travel and tourism sector. A transformation that is analyzed every year at TIS – Tourism Innovation Summit, the technological event for the tourism industry, which returns in 2024 to Seville, Spain, from 23 to 25 October to learn about the latest traveltech trends from the world’s leading experts in the field.

As a result of the expertise gathered by TIS, together with world leaders in the sector, the event now presents, in anticipation of the celebration of its fifth edition, the top 3 trends that will mark the future of the tourism sector and that will also be discussed in Seville at TIS2024: sustainability, technologies such as AI, blockchain, big data or digitization and personalized experiences.


The first of these, and a cross-cutting issue that affects the entire value chain and all agents in the tourism sector, is sustainability. For example, airlines are focusing their efforts on decarbonization using Sustainable Aviation Fuel (SAF), which reduces CO2 emissions by around 80%. Another means of transport, such as the train, is also developing sustainable practices such as the production of trains with renewable and recycled materials. In short, sustainable tourism is one of the biggest challenges facing the sector with the aim of protecting the environment, but also of satisfying the new demands of tourists, their greater environmental awareness and respect for differential experiences, always respecting destinations and the local population to preserve spaces and cultures.


Technology is obviously another trend, especially focused on the tourism sector in applications such as generative AI, blockchain, big data and digitalization. In the case of AI, it is applied to increase customer loyalty thanks to the possibilities and facilities they find when obtaining information during their tourism experiences, among other things. Blockchain is already helping to improve security and will play a key role in the implementation of the new European digital identity. In the future, by creating unique and secure digital identities, travelers could enjoy a faster and more secure verification process at airports, hotels and other access points. In the case of big data tools, they enable better decision-making and improve efficiency in the operations of tourism businesses. In addition, the analysis of this data allows new demands from tourists that are directed towards into digital channels and an increase in sales. Digitalization is a leitmotiv whose implementation affects all the links in the companies that make up the tourism sector with the aim of improving processes and, therefore, efficiency in logistics, booking centers, personnel management, etc.


Personalized experiences

Consumers’ preferences and needs have changed significantly in recent years, which has led to changes in their demands. Today, tourists increasingly demand personalized experiences that offer unique and authentic travel and experiences, that respect the environment and that use technologies such as mobile apps to enhance their experience. In addition, due to the uncertainty of a changing world, they value security, flexibility, and adaptability in booking changes.