23-25 OCT 2024 | SEVILLE-FIBES

Attractions Revisited: The Big Shifts in the Path to Purchase and What It Means for the Future of Visitor Attractions

Thu 11 Nov | 16:00 - 16:40

Visitor attractions have always been at the heart of each trip, and the center of each destination. From museums and zoos to cultural monuments, theme parks and observatories, every attraction has had to confront profound changes in marketing, operations and guest experience. This session explores huge shifts in traveler planning and purchasing, the move to online and advance planning, key trends in connectivity, capacity management and dynamic pricing, and what attractions need to know as travelers get back to visiting.