23-25 OCT 2024 | SEVILLE-FIBES

Beyond the Bus

Thu 11 Nov | 11:00 - 11:30

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The open-deck tour bus is an iconic image of conventional, mass-market tourism. But bus operators are hardly sitting still as the market and traveler demand change. This talk from the recently rebranded TootBus explores changes they are undertaking to reimagine the classic tour business experience for the digital, and sustainable return of tourism.