23-25 OCT 2024 | SEVILLE-FIBES

Building a Global Tours & Activities Brand

Thu 11 Nov | 12:00 - 12:45

From flight and hotels to footwear, food and cups of coffee, global brands are a part of our daily life. The consumer’s bread and butter, so to speak. But few such brands exist in tours, activities and attractions. Why is that? And what are the prospects for the rising entrants seeking to build a global brand in travel’s third-largest but most fragmented sector? Will discuss in depth with the CEOs of leading tour and activity brands.