We always say that luxury travel has five engagement drivers – Gastronomic, cultural, tailormade, quality of the content and community focused. Travelers want good prices, but they also seek out factual, interesting, bespoke content on their travel interests. Digital tools such as live chat, VoIP calls and live broadcasting from resort premises can deliver the content in a format convenient to travelers. Travelers want to talk directly to a company representative who can engage them on a personal level and not depend from third parties.