There have been many startups and new ventures seeking to tap into tours and activities, and scores of OTAs and tech startups have attracted billions over the past decade. Hotels, airlines and destinations have all sought to capitalize on the experience economy, but success has been elusive. This discussion with the founders of two leading OTAs in the sector explores the key dynamics of experiences, key trends in consumer behavior, and the challenges the travel industry must overcome to win in travel’s third-largest segment.