Back to agenda Free Isn’t Cheap: Understanding Free Walking Tours Thu 11 Nov | 16:40 - 17:10 Powered by: Beloved by many travelers, reviled by many operators, free tours play a big role in how cost-conscious travelers experience a destination. In this talk, the co-founder of GuruWalk makes the case that free tours don’t deserve the bad rap, and are often misunderstood within our industry. Let the debate begin.