22-24 OCT 2025 | SEVILLE-FIBES

Free Isn’t Cheap: Understanding Free Walking Tours

Thu 11 Nov | 16:40 - 17:10

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Beloved by many travelers, reviled by many operators, free tours play a big role in how cost-conscious travelers experience a destination. In this talk, the co-founder of GuruWalk makes the case that free tours don’t deserve the bad rap, and are often misunderstood within our industry. Let the debate begin.