Back to agenda How Technology is Driving Change in the Car Rental Industry Fri 12 Nov | 10:00 - 10:30 Powered by: Today’s consumers want fast and frictionless solutions to satisfy their travel needs. As the new entrants in ground transportation are innovating intensely to capture a bigger share of this market, failure to adapt by the car rental sector could put a dent in this market. So how are car rental companies embracing technological advances to stay relevant and can the benefits of such technology touch both operational processes and customer experience?