23-25 OCT 2024 | SEVILLE-FIBES

Measuring Sustainability. An opportunity to redesign the industry

Wed 10 Nov | 13:00 - 14:00

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Sustainability is the cornerstone of tourism re activation under a new model. Nevertheless, there’s a lack of tools to measure and track these concepts that can be used by companies’ and destinations’ managers. Mabrian Technologies in collaboration with Mastercard, has developed a new dashboard of tourism sustainability indicators based on global data observation and analysis. This panel will track the evolution of the destination’s sustainability according to reliable and stable criteria, as well as compare the destination’s status in comparison to others.