In this session we dive deep into behavioural trends most relevant in the post-pandemic ‘new reality’. We will look at shifts in decision making processes, describe the new conscious customer (traveller, guest) and share ideas on how brands can respond with the right approach and strategies. Humane technologies, new ‘new’ luxury, other dimensions of cleanliness, transparency or need to reconnect with nature are only some of the concepts covered and matched with the right marketing tools to use. Focusing on the luxury segment, short and long-term rentals and residential tourism angles.