23-25 OCT 2024 | SEVILLE-FIBES

Only the Dead Fish Follow the Stream in the Distribution Business

Fri 12 Nov | 10:30 - 11:30

Distribution channels are one of the hoteliers’ and activities operators best allies. At least, the ones that generated the most revenue for hotels in the covid pandemic. A particularly difficult year for the sector, which has had to face a real challenge that continues today. A year in which local and regional distribution channels have been strengthened, due to restricted mobility. Also last-minute trips, given the situation, which has favored ‘last-minute’ search engines.