The cruise industry is one of the fastest growing segments of tourism. Although a recent development in Asia and the Pacific as compared to the traditional destinations in the Caribbean and the Mediterranean, cruise tourism has been growing at double-digit rates in the region fueled by the increasing demand from the North-East Asia markets, namely from China. In this context, South-East Asia has gained particular relevance as its ports account for around 45% of all port calls in the region.

Sustainable Cruise Tourism Development Strategies. Tackling the Challenges in Itinerary Design on a global level.