23-25 OCT 2024 | SEVILLE-FIBES

Sojern – How DMOs Can Prepare for a Data-Driven, Multichannel Strategy

Thu 11 Nov | 12:00 - 12:15

In a post-pandemic world, how can DMOs best leverage available traveller data to inform their 2022 marketing strategy and reach the right travellers for their destination? Sojern’s Valentina Lazarov shares how to put data at the heart of your marketing strategy, and use it to reach travellers across channels and platforms.