The consequences of Covid-19 have led to a sheer drop in the use of shared transport, tourism businesses searching to fill supply chain gaps and governments trying to balance protecting their people with preventing economic crises. Yet, some of these responses have been years in the making as mobility providers – those that help get goods, people and services from A to B – and users have searched for more sustainable, straightforward ways to go about their business. How are we going to transport the customers in the next decade and what are we aiming for?