23-25 OCT 2024 | SEVILLE-FIBES

Tapping the Long Tail: Strategies for Travel Brands to Sell Tours, Activities & Ancillaries

Thu 11 Nov | 16:30 - 17:30

For airlines, hotels, DMOs, OTAs and other travel providers, ancillary revenue is becoming more important every day. Tours, activities, attractions, all known today as “experiences” can be very profitable for these travel providers to sell as add-ons to their standard product. Global distributors are making deals with the travel providers to ensure these experiences are offered to their customers when they are looking to book “what to do when they get there”.