22-24 OCT 2025 | SEVILLE-FIBES

The Role of Wholesaler-Distributors as Experts of the tourism Industry

Fri 12 Nov | 13:00 - 13:30

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Distributors are important representatives of key partners in the tourism industry. Their role as experts in predicting consumer preference is tested in the context of this industry. Consumers and wholesalers rate the product quality and the wholesalers are asked to predict consumer quality perceptions.