23-25 OCT 2024 | SEVILLE-FIBES

Tours, Attractions & Google: What the New Things to Do Means for Operators and OTAs

Thu 11 Nov | 13:15 - 14:00

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Google is re-creating its approach to in-destination experiences with free and promoted booking links directly from tour and attraction listings on Google. This will have big implications for tours, activities, attractions and the online travel agencies who sell them.  This session will walk through the changes underway, discuss what’s likely to come, and explore what this means for tour and attraction operators, resellers and technology providers.