Expert in tourism marketing and PhD in Tourism. Passionate about innovation and value creation. Lecturer at the Faculty of Tourism of the University of Girona, the CETT in Barcelona and the Basque Culinary Center. Consultant and mentor for tourism destinations and companies. Director of Marketing in Europe for TBEX. Previously Marketing Director of Patronato de Turismo Costa Brava Girona, PGA Golf Catalunya, Empordà Golf Resort and “The Scottish Sports Council”.