Jaume Mata is the Head of sustainable tourism at Visit València Foundation (DMO accredited as UNWTO-SBest and the UNWTO Ulysses Award). He has more than 25 years of experience in tourism planning and marketing, as well as large events organization as MARCOM director and Chief of Staff of the Consortium Valencia2007 for the 32nd America’s Cup. He holds a BSc degree in Business Administration and two MSc in Tourism Management (University of Surrey and Polytechnic University of Valencia)