Joaquín holds a degree in Agricultural Engineering from the Polytechnic University of Madrid (2000) and a Master’s Degree in Marketing in FMCG Companies (2001). After 12 years working as Sales Manager and Sales Director at Lafarge-Holcim (2001), Cementos La Union (2005) and Hormipresa (2009) he founded Pescaonline.es (2012), a reference portal in sport fishing, together with other partners. Since 2014 he works as Sales Manager for Spain and Portugal in Ingenico – Worldline Group, in the Online Payments area.