As a transversal industry, tourism is an integral and important part of the European economy, and thus a key part of the new data economy. DATES, setting the bases of the European Data Space of Tourism will reach out to relevant stakeholders to collaboratively develop a shared strategy roadmap by defining clear objectives and key results to inspire, support and motivate all stakeholders to contribute and use high quality tourism data as a basis for innovation. All of it based on a sound governance, clear rules and interoperable IT solutions