One of the main tourist resources of a destination is the art that explains its history. Who has not come to a city with their mind set on their national museum? Art is without a doubt one of the reasons when deciding to visit a city. But what if innovation involves turning hotels into museums? This is precisely what Roberto Alcalde has done, founder of Coronel Tapioca, among many other companies, the first European adventure clothing store. This time he comes to talk to us about his Art Resort “Es Revellar” literally a museum where you can spend the night with all the comforts of a boutique hotel. With him will be Cristina Lozano, co-founder of Cristine Bed for Guest Houses, an innovative concept in which sustainability, art, culture join the hotel industry to develop house-hotels with an unparalleled emotional charge.