In recent years, the Slovenian Tourist Board has taken important steps in the field of digitalization of promotion, marketing and communication to reply to the new digital-related habits of visitors, the need for a faster digital transformation of the entire tourism industry, including strengthening the skills of tourism employees in this area. This is why the Slovenian Tourist Board developed the strategy for the digital transformation of Slovenian tourism 2022-2026 closely intertwined with the  overall tourism strategy (Slovenian Tourism Strategy 2022-2028).