The European Travel Commission and NECSTouR gather 35 NTOs and 41 DMOs leading the transition to sustainability in both tourism marketing and management across European destinations. In this panel, European tourism leaders will identify and debate the common issues and opportunities for the national and regional tourism authorities in the rapidly changing post-COVID environment. They will also provide forward-looking insights and recommendations for achieving sustainable tourism development and reflect on a fundamental question: ‘What kind of support do destinations need to achieve their sustainability targets?’.