Today the most successful companies build bridges, and the selection of strategic partners with whom to collaborate is becoming more and more important.

Technology and innovation helps making partnerships Successful. Normally this is usually defined as a voluntary collaborative agreement between two or more parties in which all participants agree to work together to achieve a common purpose or undertake a specific task and to share risks, responsibilities, resources, competencies and benefits. Partnerships are what enable many travel companies to grow on their B2B channels and helps finding a right balance between the B2C and the B2B.