Notoriety and popularity are important factors when positioning a destination and attracting visitors, but just because a city, region or country is famous, does not mean it’s a desired or top-of-mind tourist destination.To position your destination as a desirable, sustainable and vacation-worthy place, a data-driven strategy must be leveraged.Together, the Italian National Tourism Board (ENIT) and Data Appeal will share how they are integrating a variety of datasets to predict trends, forecast arrivals and analyze, measure and benchmark the reputation of Italy.