Back to agenda Business Travel, MICE & DMCsDistribution channels: OTAs, TTOO and Travel Agencies CEO's & Leadership SummitCMO's & CSO's Agenda Breaking the Mold: Redefining Innovative Stays with Hostels, Retreats & Experiential Models Wed 22 Oct | 15:30 - 16:15 Auditorium 2 Gold Pass Platinum Pass Language: Simultaneus translation Hospitality is undergoing a creative renaissance. From immersive retreats and eco-resorts to lifestyle-driven brands and hybrid hotel concepts, a new wave of accommodation models is emerging — built around purpose, flexibility, wellness, and emotional connection. This session brings together leaders who are reinventing what it means to “host” in today’s travel landscape. We’ll explore how they’re designing spaces that blend comfort and community, delivering curated experiences over standard services, and appealing to a traveler who values authenticity, sustainability, and meaning over stars and square meters. Key discussion points: The rise of wellness, nature, and design-led accommodation Creating scalable business models from niche concepts Blurring the lines between hotel, home, and experience Challenges of growth: operations, distribution, and identity Why the next generation of travelers chooses values over amenities