Back to agenda Business and leisure Travel ForumDistribution channels: OTAs, TTOO and Travel Agencies CEO's & Leadership SummitChina Guest Country Innovations and Trends in the Tourism Industry Wed 23 Oct | 10:00 - 10:30 Main Auditorium Amadeus Gold Pass Platinum Pass In this session, we will explore the latest innovations and trends in the tourism industry. Key highlights include the shift towards personalized and sustainable travel experiences, the integration of AI-powered tools enhancing operational efficiency, and the emergence of AI travel assistants that use natural language processing and data analytics to make travel planning and booking more intuitive. These advancements are transforming the travel landscape, offering both travelers and industry partners cutting-edge technologies for a seamless and enriched experience. Travel trends highlighted will allow our partners to better strategize their approaches to capture these opportunities globally. Speaker Boon Sian Chai Managing Director and Vice President International Markets Trip.com