Back to agenda Hospitality ForumLeisure Travel Forum CEO's & Leadership SummitCMO's & CSO's Agenda Small Hotels, Big Ecosystem: Leveraging Associations & Partnerships Wed 22 Oct | 17:15 - 18:00 Auditorium 2 Gold Pass Platinum Pass Language: Simultaneus translation Independent and small-scale hotels often face an uphill battle when competing with global chains — but by joining forces, sharing resources, and forming smart partnerships, they’re gaining the scale, visibility, and resilience needed to thrive in today’s competitive landscape. This session explores how hotel associations, consortia, and tech or marketing alliances are helping smaller properties punch above their weight — while preserving their unique identity and local DNA. Key discussion points: How associations and soft brands are supporting commercial reach and tech adoption Building shared marketing power without losing independence Operational collaboration: training, sustainability programs, data, and tools Partnerships with tech platforms, DMOs, and experience providers Real-world examples of small hotels scaling their impact through community and connection Whether you’re a rural boutique hotel, urban B&B, or family-run resort, this session offers practical insights into building strength through strategic collaboration.