Smart Growth in a Fragmented World: Scaling a Travel Brand from Barcelona to the Globe

What does it take to scale a digitally native travel company across continents — in a market defined by margin pressure, shifting consumer expectations, and global volatility? In this candid conversation, Pere Vallès, CEO of Exoticca, will share the strategy behind scaling a tech-enabled tour operator from Spain to 60+ markets, what he’s learned navigating supply chain complexity, customer trust, and digital distribution — and what comes next. Through the lens of Exoticca’s growth, we’ll explore broader insights into: Building scalable infrastructure in high-touch travel segments Competing globally while keeping operations lean Why long-haul travel is far from dead — and where demand is going A real-world case of what smart, data-backed expansion looks like in 2025 and beyond.