Back to agenda The Competitive Edge: How Data-Driven Destinations Attract Better Tourism Wed 22 Oct | 15:30 - 16:15 Auditorium 3 Gold Pass Platinum Pass Language: Simultaneus translation As destinations compete globally, the ones that win are not the most beautiful — but the most strategic. This session explores how data and smart planning allow destinations to target better segments, lengthen stays, improve yield, and attract investment while preserving local life. Key topics: Rethinking KPIs: from volume to value Market intelligence to attract ideal segments Aligning data insights with brand and product How smart equals competitive — not just connected