Back to agenda Distribution channels: OTAs, TTOO and Travel AgenciesHospitality Forum CEO's & Leadership SummitDestination Managers Agenda The Great Convergence: Rentals, Hotels, and the Hybrid Future of Hospitality Wed 22 Oct | 10:30 - 11:15 Auditorium 2 Gold Pass Platinum Pass Language: Simultaneus translation What defines a hotel? What defines a rental? In 2025, those lines are increasingly hard to draw. Rentals are scaling, professionalizing, and delivering services once exclusive to hotels — while hotels are rethinking space, flexibility, and guest experience to meet a demand shaped by the home-share generation. This session explores the strategic convergence of two models that were once seen as competitors — and now often look more alike than different. Key themes: What travelers really care about in 2025: consistency, community, or control? How rentals are integrating concierge-style service, design, and loyalty How hotels are adopting apartment-style formats, flexible use, and local immersion The rise of hybrid players and new guest journeys Regulation, brand identity, and long-term value: what’s at stake? Why differentiation still matters — and where true innovation lies This panel brings together voices from both sides of the spectrum — and those building something entirely new in between.