Tourism in Transition: How European Regions Are Leading the Path to Sustainable Growth

While global tourism debates often focus on national strategies or city branding, it’s regions that often carry the weight of implementation — balancing local economies, sustainability goals, and policy alignment. This session brings together European regions working through NECSTouR to share how they are translating high-level strategies into territorial action, leveraging governance, data, and innovation.

Key themes:

Implementing the EU Tourism Transition Pathway: what works, what’s hard

Building multi-stakeholder strategies across local governments, DMOs, and industry

Regional tools to track and measure sustainability

Addressing the urban–rural balance and seasonality through policy

Climate adaptation and destination resilience at regional scale