23-25 OCT 2024 | SEVILLE-FIBES

Understanding Travel Agent Preferences and Behaviors

Thu 24 Oct | 12:45 - 13:00

A recent Amadeus survey highlighted the importance of GDS usage, which continues to outpace other reservation channels. It reveals travel agent preferences like the significance of hotel description details, the impact of GDS ads (with over a quarter booking from these ads), property IDs, and booking trends. These insights enable hospitality professionals to better meet travel agent needs, enhancing booking rates and customer satisfaction.

Speaker
Sol Freixa

Sol Freixa

VP Travel Seller Media

Amadeus