All Speakers Speaker Annalisa Ponchia Position: Director of Innovation & Customer Experience Company: AIM Group International A seasoned events management professional with over 30 years of international experience in the industry. She currently serves as the Director of Innovation and Customer Experience, as well as Director of International Congress Development. With a deep-rooted background in the meeting industry, she has organized conferences and events around the globe for the corporate sector, government, and associations. She spent nearly 12 years guiding the European Society for Organ Transplantation as CEO, gaining substantial knowledge of the association environment and processes. As a certified meeting professional with CMP and CMM designations, is an active speaker at numerous association and industry events, sharing her insights and expertise with audiences worldwide. She also serves as a Member of the International Board of Directors of PCMA, a testament to her industry leadership and influence. Sessions Thu 19 Oct 16:00 - 16:30 AUDITORIUM IRYO Gold PassPlatinum Pass Transformative Insights: Unveiling the Economic Significance of Business Tourism in Destinations