23-25 OCT 2024 | SEVILLE-FIBES
Speaker

Carlos Flavian

Position:
Professor of Marketing
Company:
University of Zaragoza
Carlos Flavian

Highly Cited Researcher and passionate speaker on cutting-edge technologies like Generative AI, AR/VR, & the Metaverse in tourism. As chair of METODO Research Lab and AIRSI Conference: The Metaverse Conference, he explores how users perceive and interact with emerging tech. Ranked #1 Marketing researcher in Spain, his work delves into the fascinating intersection of human behavior and technological innovation, focusing on user perceptions, intentions, and behavior with new technologies.

Sessions