All Speakers Speaker Carlos Flavian Position: Professor of Marketing Company: University of Zaragoza Highly Cited Researcher and passionate speaker on cutting-edge technologies like Generative AI, AR/VR, & the Metaverse in tourism. As chair of METODO Research Lab and AIRSI Conference: The Metaverse Conference, he explores how users perceive and interact with emerging tech. Ranked #1 Marketing researcher in Spain, his work delves into the fascinating intersection of human behavior and technological innovation, focusing on user perceptions, intentions, and behavior with new technologies. Sessions Wed 23 Oct 12:00 - 13:00 Auditorium 5 Gold PassPlatinum Pass CMO's & CSO's AgendaDigital & CIO's Agenda AI: Strategic and Operational Management and Marketing