Given his visionary, disruptive, maverick nature, Kike Sarasola is an icon within the Spanish tourism sector. Having participated in three Olympic Games and won both national and international competitions, his past as one of Spain’s highest achieving equestrians has left its mark on both his career and character:
Based on the idea that every hotel should be a friendly face in the city, in 2005 he founded Room Mate Hotels, an affordable luxury chain for city centres. In 2014 he challenged the sector and created Be Mate to combine the freedom of an apartment with the security, quality and services of a hotel. Kike is an influential, leader and pioneer who sets trends in the sector.