All Speakers Speaker Mercedes Sanchez Position: Enterprise Sales Director - Hotels & OTAs Company: TripAdvisor With 20 years of experience working in sales for key global travel companies such as Tripadvisor and Orbitz (part of Expedia), Mercedes has always been passionate about the hotel industry, digital marketing and the impact technology has on users and company behaviors alike. As Enterprise Sales Director for Hotels & OTAs in EMEA, Mercedes and her team enable hospitality companies to leverage digital media and strategize on how to engage with travelers throughout all stages of the booking funnel. Sessions Thu 24 Oct 10:30 - 11:15 Auditorium 3 Gold PassPlatinum Pass Activities & Attractions ForumBusiness and leisure Travel ForumDigital & CIO's Agenda Personalized Tourism: AI and Big Data Driving Tailored Experiences