Tourism Innovation Global Summit gathers +300 speakers at the biggest congress to drive the transformation and reactivation of the tourism industry. Filter and prepare the sessions to follow with personalized content and agendas according to your sector:
Destinations | Hospitality | Travel & Mobility | Distribution Channels | Leisure & Activities | MICE | Business Travel
Or according to your job position: For CEO’s and Presidents: Leadership Summit | CMO’s | Digital & CIO’s | DMC’s | Revenue Managers or filter at the Institutional Agenda: Ministerial Agenda | Regional Tourism Counsellors Agenda | Tourism Cities Promotion Agenda
If you want to print your agenda click here to download.*
*This programme has been updated at 17/11/2020. Some speakers or sessions may vary.
All the updated sessions on the official APP.
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A Sneak Peek at What Smart Tourism Actually Looks Like
- Wed 10 Nov
- 10:00 - 10:30
- Main Auditorium Telefónica Empresas
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Covermanager - Adáptate a la nueva realidad en F&B
- Wed 10 Nov
- 10:15 - 10:30
- Tourism Innovation Theatre Vueling
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Tourism Into the Future
- Wed 10 Nov
- 10:30 - 11:00
- Main Auditorium Telefónica Empresas
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Vision and Initiatives of European Countries
- Wed 10 Nov
- 10:30 - 11:30
- Auditorium Mastercard
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Destinos Inteligentes: Caso de éxito de Lanzarote
- Wed 10 Nov
- 10:30 - 11:00
- Auditorium NH Hotel Group
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Branding and Digital Marketing: A Unique Way of Being Unique
- Wed 10 Nov
- 10:30 - 11:00
- Auditorium CaixaBank
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Leading Business Travel During Turbulent Times
- Wed 10 Nov
- 10:30 - 11:15
- Auditorium Iberia
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How Digitalisation Helped Tourism
- Wed 10 Nov
- 10:30 - 11:00
- Auditorium EY
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Innovation in the New Tourism Era
- Wed 10 Nov
- 11:00 - 11:45
- Auditorium EY
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Bring Hotels to a Different Level Thanks to Tech
- Wed 10 Nov
- 11:00 - 12:00
- Auditorium CaixaBank
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Colaboración Publico Privada - Importancia de la Gobernanza
- Wed 10 Nov
- 11:00 - 11:30
- Auditorium NH Hotel Group
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World Economic Outlook
- Wed 10 Nov
- 11:00 - 11:45
- Main Auditorium Telefónica Empresas
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The Future of Corporate Travel
- Wed 10 Nov
- 11:15 - 11:45
- Auditorium Iberia
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Costa del Sol Tourism Hub
- Wed 10 Nov
- 11:15 - 11:30
- Tourism Innovation Theatre Vueling
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Europe’s Tourism Development and Cultural Patrimony
- Wed 10 Nov
- 11:30 - 12:00
- Auditorium Mastercard
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Crete - A Destination of the ΧΧΙ Century
- Wed 10 Nov
- 11:30 - 12:00
- Auditorium NH Hotel Group
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La Sostenibilidad, el Nuevo Must en el Business Travel
- Wed 10 Nov
- 11:45 - 12:30
- Auditorium Iberia
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Rethinking Digital Marketing and Sales for the Travel Industry
- Wed 10 Nov
- 11:45 - 12:00
- Auditorium EY
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Successful Digital Marketing
- Wed 10 Nov
- 12:00 - 12:30
- Auditorium EY
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Protel - Life is All About Partnerships
- Wed 10 Nov
- 12:00 - 12:15
- Tourism Innovation Theatre Vueling
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Beyond Tourism Innovation Challenge
- Wed 10 Nov
- 12:00 - 12:30
- Auditorium Mastercard
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La Innovación Hotelera No Entiende de Tamaños
- Wed 10 Nov
- 12:00 - 12:30
- Auditorium CaixaBank
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Foro Hispano: VIP Latam: Destinos Sostenibles
- Wed 10 Nov
- 12:00 - 12:45
- Auditorium NH Hotel Group
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Opening Ceremony
- Wed 10 Nov
- 12:15 - 13:00
- Main Auditorium Telefónica Empresas
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Challenges and Opportunities in Business Travel
- Wed 10 Nov
- 12:30 - 13:15
- Auditorium Iberia
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Governmental & Institutional Travel & Tourism. Digitization and Diplomacy
- Wed 10 Nov
- 12:30 - 13:15
- Auditorium Mastercard
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Balance & Solutions to Arrive to Locals and Global Market in the Hospitality Business
- Wed 10 Nov
- 12:30 - 13:30
- Auditorium CaixaBank
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Sustainable Travel Based on SDG'S
- Wed 10 Nov
- 12:30 - 13:30
- Auditorium EY
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TravelCompositor -
- Wed 10 Nov
- 12:45 - 13:00
- Tourism Innovation Theatre Vueling
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Foro Hispano: VIP Latam: Ejemplo de la Digitalización y Sostenibilidad
- Wed 10 Nov
- 12:45 - 13:30
- Auditorium NH Hotel Group
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Measuring Sustainability. An opportunity to redesign the industry
- Wed 10 Nov
- 13:00 - 14:00
- Main Auditorium Telefónica Empresas
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Bookingfax - Videobooking Connecting Dreams
- Wed 10 Nov
- 13:07 - 13:15
- Tourism Innovation Theatre Vueling
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Adapt or Die
- Wed 10 Nov
- 13:15 - 14:00
- Auditorium Iberia
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COliving Hotels
- Wed 10 Nov
- 13:15 - 13:22
- Tourism Innovation Theatre Vueling
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Vision and Tourism Repositioning for Recovery
- Wed 10 Nov
- 13:15 - 14:00
- Auditorium Mastercard
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Wifreezone - Automatizando la Comunicación con el Huésped
- Wed 10 Nov
- 13:22 - 12:30
- Tourism Innovation Theatre Vueling
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Alianzas Estratégicas para la Recuperación Turística
- Wed 10 Nov
- 13:30 - 14:00
- Auditorium NH Hotel Group
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How to Be Different in the Hotel Business
- Wed 10 Nov
- 13:30 - 14:15
- Auditorium CaixaBank
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Covermanager -
- Wed 10 Nov
- 13:45 - 13:53
- Tourism Innovation Theatre Vueling
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Macco Robotics - Future of Hospitality with Macco Robotics
- Wed 10 Nov
- 13:53 - 14:00
- Tourism Innovation Theatre Vueling
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Explore the New Ways of Travel
- Wed 10 Nov
- 15:30 - 16:15
- Main Auditorium Telefónica Empresas
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Being Unique
- Wed 10 Nov
- 15:30 - 16:30
- Auditorium NH Hotel Group
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Foro Latam: Resorts, Nuevos Looks y Estrategias
- Wed 10 Nov
- 15:30 - 16:00
- Auditorium CaixaBank
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Wellness, Unique products and Technology
- Wed 10 Nov
- 15:30 - 16:30
- Auditorium Iberia
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Voxel - The B2B Payments Revolution
- Wed 10 Nov
- 15:30 - 15:45
- Tourism Innovation Theatre Vueling
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La situación MICE antes y durante la pandemia. El futuro
- Wed 10 Nov
- 15:30 - 16:30
- Auditorium EY
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Amazing Up lanza #YourTechRoute
- Wed 10 Nov
- 15:45 - 16:00
- Tourism Innovation Theatre Vueling
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NextGen EU Sector Turístico: el Papel de la Banca
- Wed 10 Nov
- 16:00 - 16:45
- Auditorium CaixaBank
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Women Leadership on Tourism
- Wed 10 Nov
- 16:15 - 16:45
- Auditorium Mastercard
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EU: Tech and Tourism in the Agenda 2030
- Wed 10 Nov
- 16:15 - 17:15
- Main Auditorium Telefónica Empresas
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Transforming Tourism Through Social Sustainability: Connection & Inclusion
- Wed 10 Nov
- 16:30 - 17:30
- Auditorium NH Hotel Group
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Best Practices for Hybrid Events
- Wed 10 Nov
- 16:30 - 17:30
- Auditorium EY
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Cloudbeds - How technology will lead tourism recovery
- Wed 10 Nov
- 16:30 - 16:45
- Tourism Innovation Theatre Vueling
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New Times, New Strategies and New Clients, During and After the Pandemic
- Wed 10 Nov
- 16:45 - 17:45
- Auditorium CaixaBank
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Online Luxury and Ultra Luxury Travel Segmentation
- Wed 10 Nov
- 17:00 - 18:00
- Auditorium Iberia
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mooveGo - Technology, Gamification & Analithycs
- Wed 10 Nov
- 17:15 - 17:30
- Tourism Innovation Theatre Vueling
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Hubs, Air & Leading Digital Experiences
- Wed 10 Nov
- 17:15 - 18:00
- Main Auditorium Telefónica Empresas
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Digital Marketing, Myths and Truths of the New Era
- Wed 10 Nov
- 17:15 - 18:15
- Auditorium Mastercard
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Foro MPI Hispano
- Wed 10 Nov
- 17:30 - 18:00
- Auditorium EY
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Clorian Ticketing - Servicio Integral y Transformación Digital
- Wed 10 Nov
- 17:30 - 17:45
- Tourism Innovation Theatre Vueling
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Tiqets Remarkable Venue Awards
- Wed 10 Nov
- 18:00 - 19:30
- Auditorium NH Hotel Group
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What's Next in Experiences: Research & Roundtable
- Thu 11 Nov
- 10:00 - 11:00
- Auditorium Iberia
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The Protection of Tourists / Consumers in Digital Tourism Markets
- Thu 11 Nov
- 10:00 - 10:30
- Auditorium EY
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Creative Tourism
- Thu 11 Nov
- 10:00 - 10:30
- Auditorium CaixaBank
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El Pasajero Como Consumidor
- Thu 11 Nov
- 10:00 - 10:30
- Auditorium NH Hotel Group
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Orange - Segmentación de los intereses turísticos
- Thu 11 Nov
- 10:15 - 10:30
- Tourism Innovation Theatre Vueling
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Infotactile - De Infotactile a Infoticketing
- Thu 11 Nov
- 10:30 - 10:45
- Tourism Innovation Theatre Vueling
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Apertura Institucional del Summit de Consejeros de Turismo
- Thu 11 Nov
- 10:30 - 10:45
- Auditorium Mastercard
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Time to Get Smart – Data & Destinations in COVID Times
- Thu 11 Nov
- 10:30 - 11:00
- Auditorium NH Hotel Group
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Measuring Success Post- Event
- Thu 11 Nov
- 10:30 - 11:15
- Auditorium EY
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Successes That Hide Thousands of Failures
- Thu 11 Nov
- 10:30 - 11:00
- Auditorium CaixaBank
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Resilience and Recovery Plan for Asia Pacific
- Thu 11 Nov
- 11:00 - 11:30
- Main Auditorium Telefónica Empresas
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Beyond the Bus
- Thu 11 Nov
- 11:00 - 11:30
- Auditorium Iberia
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Hospitality Meets Diversity
- Thu 11 Nov
- 11:00 - 11:45
- Auditorium CaixaBank
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Omnilife VR Global - Bringing the Future to you.
- Thu 11 Nov
- 11:00 - 11:15
- Tourism Innovation Theatre Vueling
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Consensum III: Growing to Win
- Thu 11 Nov
- 11:15 - 12:00
- Auditorium EY
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Getting Direct: OTAs & the Future of Distribution
- Thu 11 Nov
- 11:30 - 12:00
- Auditorium Iberia
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Ports, Tourism, Collaborations and Further Steps
- Thu 11 Nov
- 11:30 - 12:00
- Main Auditorium Telefónica Empresas
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James & Rita - Welcome to the New Era of Hotel Technology
- Thu 11 Nov
- 11:30 - 11:45
- Tourism Innovation Theatre Vueling
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Trends for In-Destination Experiences
- Thu 11 Nov
- 11:45 - 12:30
- Auditorium NH Hotel Group
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Retos y Desafíos para las Pymes Turísticas Españolas
- Thu 11 Nov
- 11:45 - 12:30
- Auditorium CaixaBank
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Building a Global Tours & Activities Brand
- Thu 11 Nov
- 12:00 - 12:45
- Auditorium Iberia
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The New Traveler in the New Era
- Thu 11 Nov
- 12:00 - 12:30
- Main Auditorium Telefónica Empresas
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What's good for the planet it is good for the travel industry
- Thu 11 Nov
- 12:00 - 12:30
- Main Auditorium Telefónica Empresas
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How to Cope With Two Audiences, Onsite and Online?
- Thu 11 Nov
- 12:00 - 12:30
- Auditorium EY
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Sojern - How DMOs Can Prepare for a Data-Driven, Multichannel Strategy
- Thu 11 Nov
- 12:00 - 12:15
- Tourism Innovation Theatre Vueling
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Amadeus - NDC Q&A
- Thu 11 Nov
- 12:15 - 12:30
- Tourism Innovation Theatre Vueling
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Inclusión, Diversidad & Tecnología en los Destinos Turísticos
- Thu 11 Nov
- 12:30 - 13:30
- Auditorium NH Hotel Group
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Responsible Tourism, Tech and Collaboration
- Thu 11 Nov
- 12:30 - 13:15
- Auditorium CaixaBank
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How Technology is Evolving to Carter the New Demands
- Thu 11 Nov
- 12:30 - 13:15
- Auditorium EY
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Evolutio - Inteligencia Artificial para la Hiperpersonalización
- Thu 11 Nov
- 12:30 - 12:45
- Tourism Innovation Theatre Vueling
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The VIP Room - El Futuro del Travel
- Thu 11 Nov
- 12:30 - 12:40
- Main Auditorium Telefónica Empresas
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Plan de Transformación del Sector Turístico
- Thu 11 Nov
- 12:40 - 13:30
- Main Auditorium Telefónica Empresas
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Augmented Experiences: Immersive Tech, Virtual Reality & the Future of Attractions
- Thu 11 Nov
- 12:45 - 13:15
- Auditorium Iberia
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Shifting to Destination Marketing and Management Organisations
- Thu 11 Nov
- 13:00 - 14:00
- Auditorium Mastercard
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Tours, Attractions & Google: What the New Things to Do Means for Operators and OTAs
- Thu 11 Nov
- 13:15 - 14:00
- Auditorium Iberia
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Estrategias Digitales para Hoteles
- Thu 11 Nov
- 13:15 - 14:15
- Auditorium EY
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Cisnea - Un Problema Comunicado, es un Problema Solucionado
- Thu 11 Nov
- 13:15 - 13:30
- Tourism Innovation Theatre Vueling
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El Futuro del Talento en el Sector Turístico
- Thu 11 Nov
- 13:15 - 14:00
- Auditorium CaixaBank
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Clientify - Business presentation
- Thu 11 Nov
- 13:37 - 13:45
- Tourism Innovation Theatre Vueling
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Travelmarketing - Acompañamiento digital para empresas turísticas
- Thu 11 Nov
- 13:45 - 13:53
- Tourism Innovation Theatre Vueling
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Risk Management on Uncertain Times
- Thu 11 Nov
- 15:30 - 16:30
- Auditorium CaixaBank
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Neobookings - CRS: Trabaja la Mitad, Produce el Doble.
- Thu 11 Nov
- 15:30 - 15:45
- Tourism Innovation Theatre Vueling
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The Added Value and Experience from Event Planners
- Thu 11 Nov
- 15:30 - 16:15
- Auditorium EY
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How Technology Is Transforming the Attraction Experience
- Thu 11 Nov
- 15:30 - 16:00
- Auditorium Iberia
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The Digital Transition of Destinations for Resilience and Competitiveness
- Thu 11 Nov
- 15:30 - 17:00
- Auditorium Mastercard
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LGBTQ+ Tourism, the Key for the Post-Pandemic Recovery
- Thu 11 Nov
- 15:30 - 16:30
- Main Auditorium Telefónica Empresas
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API's and Success, Where Are the Borders?
- Thu 11 Nov
- 15:30 - 16:30
- Auditorium NH Hotel Group
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Shiji Group - Cómo Automatizar las Operaciones de su Negocio Hotelero
- Thu 11 Nov
- 16:00 - 16:15
- Tourism Innovation Theatre Vueling
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Attractions Revisited: The Big Shifts in the Path to Purchase and What It Means for the Future of Visitor Attractions
- Thu 11 Nov
- 16:00 - 16:40
- Auditorium Iberia
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Capitalising New Business Opportunities and Drive Profits
- Thu 11 Nov
- 16:15 - 16:45
- Auditorium EY
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Awakening of Digital Tourism
- Thu 11 Nov
- 16:30 - 17:15
- Main Auditorium Telefónica Empresas
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Sustainable Mobility for the 21st Century
- Thu 11 Nov
- 16:30 - 17:15
- Auditorium CaixaBank
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Tapping the Long Tail: Strategies for Travel Brands to Sell Tours, Activities & Ancillaries
- Thu 11 Nov
- 16:30 - 17:30
- Auditorium NH Hotel Group
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Free Isn't Cheap: Understanding Free Walking Tours
- Thu 11 Nov
- 16:40 - 17:10
- Auditorium Iberia
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Vueling - RPAS – Proactive Management of ATC regulations
- Thu 11 Nov
- 16:45 - 17:00
- Tourism Innovation Theatre Vueling
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Transforming a Department to Distribute: Product, PR, Communications, Marketing and Customer Operations. Stay Human Using Tech
- Thu 11 Nov
- 16:45 - 17:30
- Auditorium EY
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Arival Hot Topics & Town Hall
- Thu 11 Nov
- 17:10 - 17:50
- Auditorium Iberia
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Europe's Future of Tourism & NextGenEU
- Thu 11 Nov
- 17:15 - 18:00
- Main Auditorium Telefónica Empresas
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Special Latam: Volando hacia la SOStenibilidad
- Thu 11 Nov
- 17:15 - 18:15
- Auditorium CaixaBank
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Guiding Group - Tech Innovations Revolutionizing Guest's Experiences
- Thu 11 Nov
- 17:15 - 17:30
- Tourism Innovation Theatre Vueling
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Digital Business in Luxury Travel
- Thu 11 Nov
- 17:30 - 18:00
- Auditorium EY
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Actividades en Español en Todos los Rincones del Mundo
- Thu 11 Nov
- 17:30 - 18:00
- Auditorium NH Hotel Group
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Axion - Solución Traxión para gestión de flujos y seguridad
- Thu 11 Nov
- 17:30 - 17:45
- Tourism Innovation Theatre Vueling
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It’s a Wrap
- Thu 11 Nov
- 17:50 - 18:00
- Auditorium Iberia
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Mobility, Sustainability, Digitalisation
- Fri 12 Nov
- 10:00 - 10:45
- Main Auditorium Telefónica Empresas
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Welcome to the Touristech Startup Fest!
- Fri 12 Nov
- 10:00 - 10:05
- Tourism Innovation Theatre Vueling
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Revenue Management, Another Emerging Vertical of Travel Tech
- Fri 12 Nov
- 10:00 - 10:30
- Auditorium EY
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Ciudades Cooperando con Inteligencia Artificial y Data
- Fri 12 Nov
- 10:00 - 10:45
- Auditorium Mastercard
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Become a Must-see Destination by Decoding Your Visitor: G.Gautier's Method to Success
- Fri 12 Nov
- 10:00 - 10:30
- Auditorium Iberia
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Digital Weather Forecast in Tourism for the World
- Fri 12 Nov
- 10:00 - 10:30
- Auditorium NH Hotel Group
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How Technology is Driving Change in the Car Rental Industry
- Fri 12 Nov
- 10:00 - 10:30
- Auditorium CaixaBank
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Destinations of the future pitches
- Fri 12 Nov
- 10:05 - 10:30
- Tourism Innovation Theatre Vueling
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Attractions & Tours Pitches
- Fri 12 Nov
- 10:30 - 11:00
- Tourism Innovation Theatre Vueling
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¿El Big Data puede mejorar el sector de los viajes?
- Fri 12 Nov
- 10:30 - 11:00
- Auditorium EY
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Managing Disruptive Travel & the Leisure Generation
- Fri 12 Nov
- 10:30 - 11:30
- Auditorium Iberia
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Technology in Tourism, Present & Future
- Fri 12 Nov
- 10:30 - 11:00
- Auditorium CaixaBank
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Only the Dead Fish Follow the Stream in the Distribution Business
- Fri 12 Nov
- 10:30 - 11:30
- Auditorium NH Hotel Group
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International Code for the Protection of Tourists
- Fri 12 Nov
- 10:45 - 11:15
- Auditorium Mastercard
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Experiences & the Future Tourism & Destinations
- Fri 12 Nov
- 10:45 - 11:15
- Main Auditorium Telefónica Empresas
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The Path to Net-Zero: How Travel Companies Can Take Climate Action
- Fri 12 Nov
- 11:00 - 11:30
- Auditorium CaixaBank
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Foro Hispano: Caso de éxito: Neuromarketing en el Caribe Mexicano
- Fri 12 Nov
- 11:00 - 11:30
- Auditorium EY
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Travel & mobility Pitches
- Fri 12 Nov
- 11:00 - 11:30
- Tourism Innovation Theatre Vueling
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Best Practices in LGBTQ+ Tourism
- Fri 12 Nov
- 11:15 - 12:00
- Main Auditorium Telefónica Empresas
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El Futuro de la Educación en el Turismo
- Fri 12 Nov
- 11:15 - 11:30
- Auditorium Mastercard
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Inteligencia Artificial para la Hiperpersonalización
- Fri 12 Nov
- 11:30 - 12:00
- Auditorium EY
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Business travel pitches
- Fri 12 Nov
- 11:30 - 11:50
- Tourism Innovation Theatre Vueling
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Rebuilding and Restarting the Cruise Industry in a More Sustainable Way
- Fri 12 Nov
- 11:30 - 12:30
- Auditorium CaixaBank
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Beyond the Venue: Expanding the Boundaries of Products in Tourism
- Fri 12 Nov
- 11:30 - 12:15
- Auditorium Iberia
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Bullet Proof Growth Beyond Bottom Line for OTA's
- Fri 12 Nov
- 11:30 - 12:15
- Auditorium NH Hotel Group
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The Battle Field Accelerates Our Tourism Destinations
- Fri 12 Nov
- 11:30 - 12:15
- Auditorium Mastercard
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MICE pitches
- Fri 12 Nov
- 11:50 - 12:15
- Tourism Innovation Theatre Vueling
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Hub Latam & Hub Europa
- Fri 12 Nov
- 12:00 - 12:30
- Main Auditorium Telefónica Empresas
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Innovation and sustainability: accelerating change through sustainable tech
- Fri 12 Nov
- 12:00 - 12:30
- Auditorium EY
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Innovacion y Gobernanza en Destinos Europeos
- Fri 12 Nov
- 12:15 - 13:15
- Auditorium Mastercard
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Distributors, Operators & Customer Needs
- Fri 12 Nov
- 12:15 - 13:00
- Auditorium NH Hotel Group
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Distribution channels pitches
- Fri 12 Nov
- 12:15 - 12:45
- Tourism Innovation Theatre Vueling
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The European Commission Knowledge Tools to Support Tourism
- Fri 12 Nov
- 12:30 - 13:15
- Main Auditorium Telefónica Empresas
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Digital Transformation of Smart Tourism Destinations
- Fri 12 Nov
- 12:30 - 13:00
- Auditorium CaixaBank
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Leisure & Culture Pitches
- Fri 12 Nov
- 12:45 - 13:15
- Tourism Innovation Theatre Vueling
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El Gobierno del Dato como Palanca de la Transformación Digital
- Fri 12 Nov
- 12:45 - 13:15
- Auditorium EY
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Sustainable Tourism Development
- Fri 12 Nov
- 13:00 - 14:00
- Auditorium CaixaBank
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Culture, Museums & Digitalisation
- Fri 12 Nov
- 13:00 - 14:00
- Auditorium Iberia
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The Role of Wholesaler-Distributors as Experts of the tourism Industry
- Fri 12 Nov
- 13:00 - 13:30
- Auditorium NH Hotel Group
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Closing Ceremony
- Fri 12 Nov
- 13:15 - 14:00
- Main Auditorium Telefónica Empresas
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La Digitalización como el Gran Aliado en el Turismo
- Fri 12 Nov
- 13:15 - 14:00
- Auditorium Mastercard
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Hospitality Pitches
- Fri 12 Nov
- 13:15 - 13:40
- Tourism Innovation Theatre Vueling
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Touristech Startup Fest Awards & Closure
- Fri 12 Nov
- 13:40 - 14:00
- Tourism Innovation Theatre Vueling