France, Guest Country Partner 2021
Tourism is a major part of the French economy, representing close to 8% of GDP and 2 million direct and indirect jobs. It is also a recognized soft power asset abroad, and France has been the world’s leading tourist destination for years. A record 90 million international tourists visited France in 2019, including its overseas communities. In fact, in 2019, before the pandemic, France were the more visited country in the world, according to the UNWTO.
In 2020, the tourism sector in France has been hit hard by the COVID-19 public health crisis, leading international tourist revenue to drop by almost half in the first seven months of the year. To face this situation, France created the Tourism Sector Committee (CFT) in January 2020, to jointly design effective tourism policies, working on four themes: jobs and training, sustainable development, digitalization, and regulations and competitiveness.
This year France is Guest Country Partner of TIS – Tourism Innovation Summit. The event will gather high-level institutional and business agendas. And all the assistants to TIS will have the opportunity to know, through different conferences, all the strategy that has turned France into one of the leading tourism destinations worldwide.