Portugal, Guest Country Partner 2020
Portugal has been in recent years an example of how to reposition a tourism destination. Since 2016, Portugal has boosted a digital strategy, combining historical wealth with innovation. An initiative that has led the country to climb many positions in the world ranking of inbound tourism. A tourism strategy 4.0 that has led Portugal to promote the modernization of its SMEs, accelerate startup creation, develop new hotels and smart tourism destinations, and a marketing and communication strategy to achieve the leadership as a TOP20 tourism destination worldwide in the ranking.
More recently, Portugal has been also an example of how to face the pandemic, creating a safe environment for all tourists and increasing the excellence in all the health and safety measures to catch the attention of an international tourist that looks for safety destinations.
For all these reasons, this year Portugal is Guest Country Partner of TIS – Tourism Innovation Summit. The event will gather high-level institutional and business agendas. And all the assistants to TIS will have the opportunity to know, through different conferences, all the strategy that has turned Portugal into one of the leading tourism destinations worldwide.