Alfonso Valera Cuevas

Born in Barcelona, Alfonso Valera completed a BEng in Industrial Engineering by the Polytechnic University of Catalonia (UPC). After several years of work experience in a rich blend of industries, he started his journey in aviation in 2017, when joining Iberia as part of the Ancillaries & Merchandising business function. He became passionate about the travel industry, particularly, about modern airline retailing, and decided to commit to NDC to elevate the channel to the next maturity level.