Ana Patricia Zapardiel Arteaga

Patricia Zapardiel, a graduate in Tourism from the University of Granada with a Master’s in Tourism Business Management from IE Business School. With over 28 years of experience in the industry, I have managed hotels and led significant tourism projects at the State Society Segittur. For over four years, I have been an entrepreneur in tourism consultancy, collaborating on innovative tourism projects with La Comarca de la Vera and the General Directorate of Tourism in the Community of Madrid. I also provide training in key areas of tourism. Starting from mid-2023, I will take on the role of Chief Operating Officer at Tourism Data Driven Solutions (TDDS), where I contribute to the digitization of the tourism industry with a focus on competitiveness and sustainability.