Eric De Neef is a strategic, pro-active and visionary leader with a 30+ years track record within the international hospitality industry. He is deeply experienced in hotel operations and specialized in the full global Commercial and Branding scope with a focus on Guest Experience and Digitalization. He is a member of Radisson Hotel Group’s Executive Committee and of the Global Steering Committee of Radisson Hotel Group (RHG).
As the Executive Vice President & Chief Commercial Officer of Radisson Hotel Group, De Neef leads the Commercial and Branding organization for the company. He is charged with developing the global branding, guest experience, marketing, and revenue generation strategy. His role also includes global sales, distribution, and revenue optimization.