All Speakers Speaker Gerrit Jessen Position: Director Germany Company: Event Design Collective Gerrit Jessen is Director of the Event Design Collective in Germany since 2017. With the help of the design-thinking-based Event Canvas method, he supports associations, companies and agencies in strategically and future-proofing their event portfolio. He also advises his clients in the areas of change management, stakeholder and project analyses. His mantra: listen to understand, not to answer. Sessions Fri 25 Oct 11:00 - 12:00 Auditorium 3 Gold PassPlatinum Pass MICE ForumDigital & CIO's Agenda Beyond the Moment: Designing Immersive Events with Value, Legacy, and KPIs